services 



Photography that creates a sense of place. STRATEGY that earns a second look.

 

Offerings

 



Paid Media Advertising

Social Media Strategy

iPhone Content Creation

Lifestyle and Aerial Photography

Consulting

 

STRATEGY

 

Social media profile audit + full monthly strategy with brand-aligned storytelling and pillars based on business goals.

 

CONTENT CREATION

 

9:16 Short-form video content

4:5 Visual & Graphic Social Media Content (Carousels)

9:16 User-Generated Content

 

PHOTOGRAPHY

 

Lifestyle/Professional Photography

Aerial Photography (Landscape and Portrait)

STANDARD package

Best for brands with existing graphics, photo/video assets and ad copy.


Investment

  • One-Time Setup Fee: $500
  • Monthly Retainer: $250 Base Fee + 15% of Monthly Ad Spend
  • Ad Budget Requirements: $500 minimum monthly spend ($1,000 recommended)

What’s Included

  • Technical Onboarding & Auditing: Full audit of historical ad account data, clean-up of legacy targeting exclusions, and optimal structure resetting.
  • Tracking Infrastructure: Verification of Meta Pixel, custom conversion tracking, and standard event integration (e.g., Lead, Add to Cart, Purchase).
  • Campaign Architecture: Structuring initial campaign shells, testing ad sets, and setting up clean audience funnel structures.
  • Ongoing Management: Continuous demographic monitoring, bid adjustments, placement optimization, and audience refinement.
  • Reporting: A comprehensive monthly performance report detailing key efficiency metrics (ROAS, CPA, CTR).

Creative & Content Boundaries

  • Client-Provided Assets: The client must supply all raw video and image assets fully edited and formatted to modern social specifications (9:16 vertical for Reels/Stories, 4:5 or 1:1 for main feeds).
  • Brand Assets: Client must provide high-quality PNG logos, specific brand color hex codes, and style rules.


Note: This package includes formatting, organizing, and uploading your assets into Ads Manager. It does not include graphic design, video editing, filming, or copy generation from scratch.

 

from $750 + 15% of monthly ad spend

 

PREMIUM package

Best for brands requiring strategic creative execution and copy conversion support.


Investment

  • One-Time Setup Fee: $850
  • Monthly Retainer: $500 Base Fee + 15% of Monthly Ad Spend
  • Ad Budget Requirements: $1,000 minimum monthly spend

What’s Included

  • Everything in the Standard Package (All tracking, pixel configuration, and targeting setup).
  • Advanced Ad Copywriting: Strategic development of core hooks, primary ad text variations, headlines, and call-to-actions tailored to cold, warm, and hot audiences.
  • Creative Adaptation & Formatting: Converting your raw photos and footage into high-converting ad layouts using custom Canva templates and dynamic text overlays.
  • Video Hook Optimization: Basic video editing to splice alternate 3-second opening "hooks" onto your raw footage to combat audience ad fatigue and optimize viewing rates.
  • Creative Testing: Continuous A/B testing of diverse creative styles (User Generated Content, lifestyle graphics, split-screen layouts).
  • Priority Management & Reporting: Bi-weekly pulse-check dashboards alongside your comprehensive monthly conversion reports.

Creative & Content Boundaries

  • Collaborative Assets: The client supplies raw, unedited footage, product photography, or behind-the-scenes assets.




Note: This package includes quarterly graphic layout design, video hook editing, and conversion-focused copywriting. It does not include hiring actors, on-site production crews, or physical product manufacturing.

 

from $1,350 + 15% of monthly ad spend

 

PAID SOCIAL ADS

case studies

driving efficient ad spend

Managed $35K in monthly ad spend on average across Meta Ads while delivering an average cost per click 48% better than the industry benchmark.

generating  hotel bookings

Generated a conversion rate 46% higher than the industry benchmark, resulting in a 73% better cost per conversion.

scaling agency revenue

Pioneered the development and implementation of a comprehensive paid social system, resulting in a 75% increase in overall agency revenue.

Get in touch

If you don't hear from me in 3 business days, please email me directly at erica@parallaxaerial.media

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meta ads case study
FLORENCE, AZ Multifamily LEAD-TO-LEASE CAMPAIGN

 

28

days

Campaign duration to fill vacancies

(July 2026)

5

LEASES

Generated 5 signed 18-month leases, drastically reducing property vacancy

26x

roas

Return on investment based on net effective contract value

$76.9K

contract value

Total net effective revenue across five (5) signed 18-month leases

 

meta ads case study
TUCSON, AZ Multifamily LEAD-TO-LEASE CAMPAIGN

 

24

days

Campaign duration to fill vacancies

(July 2026)

3

LEASES

Generated 3 signed 18-month leases, drastically reducing property vacancy

12.4x

roas

Return on investment based on net effective contract value

$38.1K

contract value

Total net effective revenue across three (3) signed 18-month leases