Welcome, i'm erica

 

Let's get to know each other

Basically a one-person marketing team — strategy, ad management, and content creation (photography and video).


Southern California born and raised with a camera in one hand and a strategy in the other. Over 4 years of professional photography experience, including certified drone work, has taught me that great visuals are only half the battle. The real magic happens when compelling imagery meets smart strategy. I partner with brands and small businesses to create visual stories that resonate, engage, and drive measurable results. My 7+ years in digital marketing, working with luxury brands across hospitality and automotive, has given me the insights to build social media strategies that work. I help you develop authentic content that reaches the right people, builds genuine connections, and consistently outperforms industry standards, so your brand doesn't just look exceptional, it performs exceptionally.


Whether you need stunning visuals, a data-driven social strategy, or a complete content solution, I'm here to help your brand grow and succeed.

case studies

driving efficient

AD spend

Managed $35K in monthly ad spend on average across Meta Ads while delivering an average cost per click 48% better than the industry benchmark.

generating HOTEL bookings

Generated a conversion rate 46% higher than the industry benchmark, resulting in a 73% better cost per conversion.

scaling agency revenue

Pioneered the development and implementation of a comprehensive paid social system, resulting in a 75% increase in overall agency revenue.

 

meta ads case study
FLORENCE, AZ Multifamily LEAD-TO-LEASE CAMPAIGN

 

28

days

Campaign duration to fill vacancies

(July 2026)

5

LEASES

Generated 5 signed 18-month leases, drastically reducing property vacancy

26x

roas

Return on investment based on net effective contract value

$76.9K

contract value

Total net effective revenue across five (5) signed 18-month leases

 

meta ads case study
TUCSON, AZ Multifamily LEAD-TO-LEASE CAMPAIGN

 

24

days

Campaign duration to fill vacancies

(July 2026)

3

LEASES

Generated 3 signed 18-month leases, drastically reducing property vacancy

12.4x

roas

Return on investment based on net effective contract value

$38.1K

contract value

Total net effective revenue across three (3) signed 18-month leases

 

 

Lets' connect

 

I partner with brands to create content that captures the feeling, not just the place.